Signs and symbols are all around us. They guide us, influence us and evoke our emotions. They are powerful and they set the memory in motion. Their importance is immediately apparent. In advertising, logos leave an enduring impression on the viewer and uphold the image of the manufacturer or service. It is the job of the designer to formulate which images best represent the client or product. It should be comprehensive and effective. The effectiveness of the symbol results from the attention and the reception of the viewer and the way they store it. The symbol should also include an appellative factor. That is, supply some information about the business as well as make a statement. The variety and style of the symbols presented on this site show our diversity, experience and attention to detail.