Packaging is more than paper and print. It’s more than a box or a label with a product. Packaging is an extension of your branding, and in many cases, the first contact a consumer will have with your product line. Packaging needs to appeal and inform consumers while being manufacturing friendly. It takes years of experience and a complete understanding of package design and branding to help your product stand out on a shelf at retail. Packaging should also be easy to produce and cost efficient. The Wecker Group does its homework on all levels so that packaging speaks powerfully to consumers and is simultaneously cost effective at the manufacturing end.