Branding

Create a brand with
lasting appeal.

Carmel Bakery

Signs and symbols surround us. They guide, influence, and evoke powerful emotions. A logo’s importance is immediately apparent. Effective identities leave an enduring impression of a brand. We don’t just design a logo — we create an image with “marketing equity” that sustains your brand’s appeal over the increasingly fickle course of time.

Print

Communication that’s
not business-as-usual.

pepecello

Our collaborative, strategically creative approach brings your collateral, packaging, advertising, and visual identity to life in a fresh and compelling way. Through carefully crafted words and images, we develop an integrated message your target audience will remember.

Environmental

Put marketing in its
profitable place.

fisherman's wharf sign

Environmental design embraces many disciplines — including the visual aspects of wayfinding, identity and brands, crafting information design, and shaping a sense of place. Our experience covers designing and planning of sign programs, environments, retail design, exhibit and interpretive design.

Web

Websites that engage
your audience.

website design

Long before marketing solutions became internet-driven, The Wecker Group had built a reputation for building brands. Regardless of the tools or the technology, it’s the brains behind the brand that win loyalty. Whether your site is part of an integrated marketing plan or on the frontlines driving customer acquisition, we can help you make a memorable impression.

Featured Project

2019 Monterey Rock & Rod Festival Poster

Monterey Rock &
Rod Festival 13 Poster

Every year The Wecker Group designs a custom poster for the Monterey Rock & Rod Festival. Each one is unique to high-end classic car shows that feature a Sock Hop and an all-day Classic Car Show and Music Festival. This year’s festival poster features a grunge effect over the classic car and guitar surrounding the featured headliner, The Greg Kihn Band. The Sock Hop is held at General Stilwell Community Center in Seaside and the Rock & Rod Show in the Custom House Plaza in Monterey State Historic Park in downtown Monterey next to Old Fisherman’s Wharf.