The Wecker Group is a Monterey-based graphic design, web and advertising agency established in 1974. As one of the Central Coast’s most recognized design studios and winner of numerous regional and national awards, The Wecker Group is proud of its consistently high standards and effective, memorable results. Specialties include corporate identity/branding, stationery, collateral, brochures, print and digital advertising, packaging, web design, environmental graphics, and social media.
Create a brand with
Signs and symbols surround us. They guide, influence, and evoke powerful emotions. A logo’s importance is immediately apparent. Effective identities leave an enduring impression of a brand. We don’t just design a logo — we create an image with “marketing equity” that sustains your brand’s appeal over the increasingly fickle course of time.
Our collaborative, strategically creative approach brings your collateral, packaging, advertising, and visual identity to life in a fresh and compelling way. Through carefully crafted words and images, we develop an integrated message your target audience will remember.
Put marketing in its
Environmental design embraces many disciplines — including the visual aspects of wayfinding, identity and brands, crafting information design, and shaping a sense of place. Our experience covers designing and planning of sign programs, environments, retail design, exhibit and interpretive design.
Websites that engage
Long before marketing solutions became internet-driven, The Wecker Group had built a reputation for building brands. Regardless of the tools or the technology, it’s the brains behind the brand that win loyalty. Whether your site is part of an integrated marketing plan or on the frontlines driving customer acquisition, we can help you make a memorable impression.
We were tasked to create an easy-to-navigate, responsive website for the PèpeCello brand – an all-natural lemon, cold-process maceration liqueur. The site promotes the unique Limoncello and great cocktail recipes made with it, plus a link to purchase the product. The site also cross brands the PèpeCello Yacht Tours which is operated out of Napoli, Italy and offers day tours of the world-famous Gulf of Naples, the Sorrento Peninsula, Positano, the Amalfi Coast, Capri, and the Islands of Procida and Ischia. The HTML5 search engine-optimized website, built with lightweight code, has state-of-the-art, airtight security and supports Schema.org, allowing the site owner to output microdata from the code. This enhances the site’s search engine optimization even further.