Branding
Create a brand with
lasting appeal.
Signs and symbols surround us. They guide, influence, and evoke powerful emotions. A logo’s importance is immediately apparent. Effective identities leave an enduring impression of a brand. We don’t just design a logo — we create an image with “marketing equity” that sustains your brand’s appeal over the increasingly fickle course of time.
Communication that’s
not business-as-usual.
Our collaborative, strategically creative approach brings your collateral, packaging, advertising, and visual identity to life in a fresh and compelling way. Through carefully crafted words and images, we develop an integrated message your target audience will remember.
Environmental
Put marketing in its
profitable place.
Environmental design embraces many disciplines — including the visual aspects of wayfinding, identity and brands, crafting information design, and shaping a sense of place. Our experience covers designing and planning of sign programs, environments, retail design, exhibit and interpretive design.
Web
Websites that engage
your audience.
Long before marketing solutions became internet-driven, The Wecker Group had built a reputation for building brands. Regardless of the tools or the technology, it’s the brains behind the brand that win loyalty. Whether your site is part of an integrated marketing plan or on the frontlines driving customer acquisition, we can help you make a memorable impression.
Featured Project
PèpeCello Website
We were tasked to create an easy-to-navigate, responsive website for the PèpeCello brand – an all-natural lemon, cold-process maceration liqueur. The site promotes the unique Limoncello and great cocktail recipes made with it, plus a link to purchase the product. The site also cross brands the PèpeCello Yacht Tours which is operated out of Napoli, Italy and offers day tours of the world-famous Gulf of Naples, the Sorrento Peninsula, Positano, the Amalfi Coast, Capri, and the Islands of Procida and Ischia. The HTML5 search engine-optimized website, built with lightweight code, has state-of-the-art, airtight security and supports Schema.org, allowing the site owner to output microdata from the code. This enhances the site’s search engine optimization even further.